How Jameo achieves a 40× ROI on their Wren Climate API spend.
How Jameo achieves a 40× ROI on their Wren Climate API spend.
Jameo makes hyper-custom clothing for businesses. They have incorporated a forward thinking approach within their business model by understanding the growing importance of sustainability in business.
Insights from:
Products used:
1.
How Jameo integrates sustainability into every customer’s purchase flow.
As Jameo’s customers design and purchase their custom clothing orders online, there are several touch-points where Jameo’s carbon neutral value proposition is highlighted.
During the design and edit workflow, customers can learn about Jameo’s sustainability efforts with Wren, and how a portion of the company’s budget goes towards offsetting every purchase.
With thousands of custom orders, Jameo needed a way to back up this carbon neutrality claim at scale. They utilize Wren’s API Integrations service to programmatically offset orders with the climate portfolio of their choice.
2.
Cost-benefit analysis: Do customers care about Jameo’s climate action?
Qualitatively, Jameo’s stakeholders and customers appreciate the company’s commitment to sustainability. But is there a noticeable effect to Jameo’s bottom-line metrics? The shorter answer: Yes.
Customer acquisition and retention rates have seen a significant uptick from Jameo’s sustainability push, boasting a remarkable 20% increase. Additionally, ad click-through rates have shown substantial improvement.
A meticulous cost-benefit analysis reveals that the investment in Wren's carbon offsets is significantly outweighed by the tangible returns. The initial cost has proven to be a fraction of the increased revenue, enhanced customer acquisition, and improved ad performance, resulting in a compelling 40× return on investment.
3.
Customer loyalty, and future plans.
Moving forward, Jameo plans to experiment with custom campaigns focused on their eco-conscious practices, which act as a hook and differentiator.
Jameo’s commitment to sustainability has also fostered stronger brand loyalty, according to recent survey results. In 2024, Jameo plans to expand on this sentiment, pushing the envelope on how else they can decarbonize, purchase high-quality offsets, and more.
Listen to Jameo CEO, Benoit Quimper, discuss Jameo’s sustainability strategy in this Wren webinar recording from January 2024.
Inspired by Jameo’s story?
Schedule a call with Wren’s sustainability team to start planning your own eco-conscious programs!
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Testimonials
- Fighting the climate crisis is important
I really like how Wren contextualizes the offsets, and I look forward to seeing what new projects they start funding!— Ann - Wren is making it easier for consumers to offset their carbon emissions.— Wired Magazine
- Seems incredibly transparent and realistic
Looked into other carbon offsets and felt they were just doing lip service [...] Wren feels real, with obvious, researchable, meaningful offsets.— Armin Samii - This is a hard industry to trust.
I've been subscribed to Wren for over a year now and they have earned my trust. They are very transparent with where the money is going, and I receive constant updates on the projects I'm helping to fund. It seems like the real deal to me.— Ryan Dougherty - Wren takes care of the vetting process, allowing you to pay a monthly subscription to cover real, tangible carbon offsets.— Treehugger
- Feel really connected with where your dollar goes.
Wren has figured out the balance of offsetting your carbon emissions in both a simple and educational way. [...] Their project updates are awesome.— Sally Rogers - Superb level of transparency
I'm normally skeptical of carbon offsets but Wren is super legit. Superb level of transparency on the governance side, and well thought-out projects for maximum impact.— Jhett Koo - Wren is very open with both their intention, their processes and their execution. Very impressed with this service over the past year, will not only continue to be part of it but will increase my contribution.— Korey Krauskopf
- I reviewed about a dozen other carbon offset platforms out there, but none of the others gave me the level of transparency into the underlying projects as Wren. I’m a happy subscriber!— Paul Yacoubian