Wren | Wren financial report: year six

Wren subscribers made an incredible impact from June 2024-2025, contributing $4.9M to fight climate change. 70% of that went directly to our projects, preventing or removing over 170,000 tonnes of CO₂e emissions! That’s like taking 40,000 gas-powered cars off the road for a year or switching 35,000 homes to renewable electricity. The remaining 30% of funds were reinvested to pay our team and keep maximizing our impact.

We're also celebrating a significant milestone: our first year of financially break-even operations. In previous years, we relied partly on outside investors to help pay the team and ensure we can do great work. We are lucky to have been financed by investors who want us to grow our impact as fast as possible. Last July marked our first-ever profitable month, and we've maintained financial self-sustainability since then—validating our approach after 6 years of strategic growth.

Here’s how our non-project expenses break down:

Team expenses

Aside from funding climate solutions, employee compensation was our biggest cost this year. We currently have eight full-time employees at Wren and have worked with a few outside agencies and contractors in the past year.

Here's how our payroll breaks down:

We think these are appropriate salaries—less than what they might be at a big tech company but still enough to live off based on each team member’s cost of living.

Acquisitions and investments

In the last year, we acquired members from Climaider (June 2024) and Klima (April 2025). Through these acquisitions, Wren has scaled our impact by sending even more funding to planet-saving projects, while also growing our community. We were able to structure deals to prevent financial strain, and we anticipate that the acquisition will only have a positive impact on our finances.

We have also made our first-ever investment into a climate solution. We invested $1M in Pacific Biochar to provide capital in the absence of a traditional loan. We were able to finance this investment with a mixture of cash on hand and a loan from our partners Enduring Planet, amounting to 10-20% of our funds raised over the next 1-2 years.

Other expenses

Marketing efforts, including conference-related expenses and advertising, made up less than 1% of our non-project expenses in the last year. In general, we hope every dollar we spend on marketing produces at least 5× that amount for projects. As you might imagine, it’s not easy to consistently find marketing opportunities where we can get that sort of return. While we saw incredible growth from paid advertising from 2021-2023, we’ve dialed it back over the past 24 months to stay efficient and ensure we don’t stray from our ambitious standards for marketing partnerships.

Our other costs are fairly straightforward “keeping the lights on” overhead expenses, such as software and servers, lawyers and accountants who help us with paperwork, and other minor administrative costs.

Thank you for helping us fight for a better future.